Search Engine Optimisation

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Search Engine Optimisation

Having a nice looking, functional website is only half the picture. You really must create awareness for your business online.

Search engine optimisation (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. This gives a web site its web presence. Successful SEO results in a top positioning for your website.

The key to success is to ensure that when a user types in a key phrase related to your business into a search engine such as Google, your site appears high in the listings. To target any other way of increasing traffic to your site before you have cracked search engine optimisation is simply not cost-effective.

Key Benefits of Organic Search Engine Optimisation:

Higher click-thru rate for organic listings (over pay-per-click) which means more traffic will be directed to your website. Users tend to choose the organic search results in preference to the paid-search listings. This figure is estimated to be around 70% for Google users. This figure increases for experienced users. This suggests that companies who concentrate on paid listings only are limiting their visibility.

If you do not have a presence at the top of the search engines for your market's keywords, your competitors are taking away a big chunk of your profits. A well-oiled and smart internet marketing campaign can bring tons of traffic to your site and get those customers back. But it's not the only way people find you online.

It's a better medium to long-term strategy than just having a Pay-Per-Click campaign running. Early adopters are likely to benefit from establishing a high ranking on search engines earlier which makes it very difficult for slower competitors to achieve higher rankings.

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